Odd: Hot Coca-Cola at the Harbin Ice Festival
With a total attendance of more than 10 million people a year, it’s no surprise that corporations use the Harbin Ice Festival in northern China as a way to reach new customers and make some money. Some of the sculptures are sponsored directly by both Chinese and multi-national companies. Coca-Cola does that and more in the hope of reaching an audience.
Throughout the Harbin’s cobblestoned pedestrian street, vendors sell hot cups of Coca-Cola to freezing passers-by. One would assume that it’s some sort of bizarre mulled version of the soft drinks, especially since boiled Coke and ginger is considered a cold remedy in China, but that’s not the case according to one of the vendors. It’s merely Coca-Cola that’s been heated up and served in a GIGANTIC cup that dwarfs the diabetes-causing beverages in American movie theaters. For a few dollars, the cup comes with a tiny stuffed polar bear to keep as a memento.
Business wasn’t especially brisk, but it seemed to be steady.